Until now, there haven’t been many alternatives to kids’ juices, sodas and so-called water. Just Google ‘kids drinks unhealthy’ and you’ll get page after page of stories about how bad our kids’ drinks actually are — filled with sugar, additives, caffeine.

At Critter, we’re changing all that.

We’ve created an exciting kid brand that encourages kids to drink smarter, be active and get healthy. We’ve got fun, exciting characters, bright colors and eye-catching packaging. We’re offering natural, exciting alternatives to boring, junk-filled products. And generating a vibe that’s all about goodness, better choices and healthier living.

We’re on a mission to change the hearts, minds and habits of kids and parents alike. We’re excited to introduce Critter to kids and parents alike. But rest assured we’re just getting going — we have big plans to introduce more kid-friendly, parent-approved, natural and healthy alternatives for kids.

By parents for parents.

The folks behind Critter are parents who are tired of having to choose between bad and worse when it comes to their kids’ drinks. Critter is the perfect alternative to what’s out there today.

Good. Healthy. Easy. Fun.
That’s Critter.