Let's Redefine Kids' Drinks - Join the Critter Movement!

Critter Vitamin H2O isn't just a kids' drink - it's the better choice. With 9 essential vitamins and minerals, no sugar, and only clean ingredients, it's the healthy option parents want and the delicious tatse kids love. Give your customers something they can feel good about - Stock Critter and stand out with better kids' hydration.

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Trusted by parents, loved by kids

Who We Are

Critter is more than just a brand—it’s a promise to parents and kids alike. At its core, Critter is about empowering families to prioritize health and happiness through simple, thoughtful solutions. We believe that healthy choices should never feel like a chore, especially for kids. That’s why we’re committed to creating products that bridge the gap between what parents want (clean, trustworthy, and nutritious) and what kids love (fun, tasty, and easy).

TRANSPARENCY

As parents, we understand how crucial it is for brands to be open and honest about what goes into their products. That’s why we ensure every ingredient in Critter serves a purpose, with no hidden surprises.

SIMPLICITY

We know how busy life can get, especially with kids, so we’ve designed Critter to fit seamlessly into your routine. Our products make it easy for parents to provide the nutrients their kids need—without the stress of complicated solutions.

FUN

Health doesn't have to be boring! That’s why we infuse every part of our brand with a sense of playfulness. From our vibrant colors to the excitement of shaking up a drink, Critter makes healthy choices feel like a treat for kids.

THE FOUNDERS

At Critter, we’re on a mission to redefine what wellness means for families—making health approachable, exciting, and sustainable. From breakfast to bedtime, we’re here to help you care for your kids in a way that’s as fun as it is nourishing. Because at the end of the day, we believe that when kids are healthy, they’re free to thrive, explore, and simply be kids.

CRITTER'S TARGET AUDIENCE

Age Range: Millennials, aka Generation Y, are individuals who are born between 1981-1996, making them 28-43 years old in 2025. 

FAMILY DYNAMICS:

80%

Have at least One Child & 74% consider themselves health conscious. 

77%

Parents report that Gen Alpha are increasingly health conscious, showing a preference of nutritious foods and beverages

47%

Parents report their children are invested in making healthy food choices, often influencing shopping lists with preferences for items that are organic, sugar-free, or high in nutrients. 

65%

Parents of GenAlpha report seeking healthier beverage options such as low sugar drinks that are enhanced with vitamins and minerals

Millennial parents are highly health-conscious when it comes to their children’s nutrition and hydration. They are actively seeking healthier beverage options and are willing to spend more on products that meet these demands, making them a prime target audience for Critter Vitamin H2O.

GOODBYE JUNK FILLED DRINKS

Parents are demanding more functional beverages that enhance their children's health and more transparency in product labeling. 

ZERO SUGAR

Parents are concerned about the sugar content in kid drinks, searching for low-sugar options. Vitamin H2o is lightly sweetened with monk fruit and little stevia. 

9 ESSENTIAL VITAMINS & MINERALS

Our formula is packed with essential daily vitamins and minerals including magnesium, potassium, and folate to support energy, growth, and immune health. 

NO ARTIFICIAL DYE & FLAVOR

70% of Millennial parents actively seek to avoid artificial ingredients. Vitamin H2o contains zero artificial color/dyes and artificial flavoring. 

PARENT APPROVED

There is a growing need for more healthy beverage alternatives for kids that offers better nutrition with functional benefits like vitamins and hydration.

Every Ingredient Matters

Crafted with premium, clean ingredients, Vitamin H2o provides kids with hydration that's as healthy as it is delicious. Unlike sugary alternatives, we use natural flavors ensuring every sip is pure and nutritious. 

MARKET GROWTH

POWDER & SUPPLEMENT

$140.3 BILLION

VALUATION IN 2020 THE GLOBAL DIETARY SUPPLEMENTS MARKET SIZE AND EXPECTED TO REACH $272.4 BILLION BY 2028 AT A CAGR 8.9%

$35 Billion

INCLUDES PROTEIN POWDER, VITAMIN POWDER, AND HYDRATION POWDERS FOR 2021 WITH PROJECTIONS OF 9.5% ANNUAL GROWTH THROUGH 2028

$35 BILLION

INCLUDES PROTEIN POWDER, VITAMIN POWDER, AND HYDRATION POWDERS FOR 2021 WITH PROJECTIONS OF 9.5% ANNUAL GROWTH THROUGH 2028

$4.6 BILLION

Parents are spending on children's hydration products annually, notably those with functional benefits like electrolytes and vitamins

Why Critter is Perfect for Your Store

Cart Builder

As consumers increasingly seek added value in their beverage choices, providing a healthy alternative next to regular water can enhance your customers’ shopping experience and drive higher sales. Customers love the idea of choosing a vitamin-enriched drink that also fits seamlessly into their daily hydration habits.

Shelf Differentiation

Vitamin H2O provides a unique offering that stands out from conventional sodas and sugary drinks. With vibrant packaging and nutrient-rich formula differentiates it from other hydration products.

Product Versatility

Vitamin H2O appeals to a broad range of consumers—not just parents purchasing for their children but also health-conscious individuals. It's suitable for various occasions like school lunches, gym bags, and anything on-the-go. 

Impulse Buy

Placing Critter near checkout areas or at eye-level on shelves can boost impulse buys, significantly increasing your store’s average transaction value. Vitamin H2o is an attractive product with eye catching colors that easily appeals to health-conscious customers. 

By incorporating Critter Vitamin H2o into your product lineup, you can tap into these consumer trends and enhance your store's offerings. Let’s work together to bring this exciting hydration solution to your customers!

Real Reviews from Real Parents
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STOCK CRITTER

Join the growing trend of health-conscious convenience. Fill out the short form below and we'll follow up within 24 hours on where to send you samples, pricing, and more!

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Support@drinkcritter.com

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